Viva La Vasectomy: 8AM & Austin Urology Institute’s Success Story
When it’s time to retire the swim team, men from all over Texas are faced with a serious conundrum: Whom do I trust to snip my scrotum? This age-old philosophical problem has plagued the minds of men for decades. As always, 8AM had the answer all along.
And that led to ads that got vasectomy leads for less than $10 per contact.
First, a Bit of History…
8AM’s creative director and Dr. Koushik Shaw have been working hand in hand for over a decade. Dr. Shaw’s services are many. Though focus this case study is the snip, our approach to their marketing is holistic. We’ve steered of Austin Urology Institute’s web design, social strategy, paid ads, and SEO.
In doing so, we’ve won design awards for the AUI website and helped bring in over 20,000 unique monthly visitors, all from organic search alone. The practice has grown from one Austin location to five across the region.
Nip Into the Nitty Gritty
So how’d we turn Dr. Shaw into the go-to gonad guy in Texas? With hyper-specific ad targeting and provocatively engaging creative. Here’s some recent data pulled from their ads to drive home how we’ve been able to build their brand and credibility throughout Texas.
Reddit Ads
Targeting some highly specific audiences, we’ve found Reddit to deliver exceptional exposure. Over the last 30 days (as of August, 2023), we’ve seen…
158,409 impressions at $1.87 CPM. 549 clicks at $.54 CPC. That’s at the edxtreme low end, which is good for business.
The client reports a lot of patients first heard about AUI on Reddit, though there are fewer direct attributions to this channel.
Meta Ads
Our campaigns are based on custom audiences we've built pinpointing people likely to be in the phase of life where they want a vasectomy. We're also targeting areas outside of Austin where we know the local options are very expensive and not well liked by the patients
Some results from the last 30 days:
55 contacts from our ads.
The top performing campaign gets $9.63 cost per lead.
Considering the average vasectomy costs $1,580, even if only a fraction of those leads end up converting into patients, it's delivering high returns.
In short, not only is organic search traffic high, but we are also succeeding in the social ad spend sphere as well. Let’s take a look at another platform where Dr. Shaw’s snipping service ads excel.
Our approach is all-encompassing and comprehensive. With Austin Urology Institute, we wanted to do more than just boost profits. We wanted to cement Dr. Shaw as the sultan of the snip in the Lone Star State. And we managed to do both.
Interested in results like these?